September 2023 – Present

• Develop marketing pipeline and sales pipeline system and implement in salesforce.
• Drive and nurture lead to turn them into MQLs through different marketing channels, manage the marketing pipeline to drive SQLs to the Business Development team.
• Enable sales with marketing email sequences, toolkits, and campaigns to drive efficiency in the sales process,
• Identify ICP per service line, develop buyers’ journey, and own messaging and product value proposition for each service line.
• Develop and execute GTM plans, marketing channels, and strategies for new MAU Ascent premium service offerings.
• Implement B2B multi-channel strategies, leveraging various marketing channels to reach target audiences effectively.
• Partner with stakeholders to develop white papers, case studies, webinars, speaking presentations, and content pieces for marketing campaigns.
• Manage trade shows and events, maximize brand exposure, and drive customer engagement.
• Revamp the Website and change its structure to cater to the prospects and clients.
• Execute SEO strategies, driving website traffic and enhancing online visibility.

 October 2020 – Present

• Develop and execution of GTM plan and marketing strategies for Get Inclusive brand Higher Education Division
• Own messaging and product value proposition for 2 separate product lines.
• Develop and execution of GTM plan and marketing strategies, to launch a new premium LMS product in the HR and Diversity Space.
• Steady lead generation, and revenue growth through multichannel campaigns to generate new pipeline and cross-sale strategies to grow customer accounts ACV.
• Lead successful SaaS content strategy development and execution, to drive leads, grow, and nurture new audiences, through white papers, guides, webinars, podcasts, case studies, blogs, social media, and strategic content placement in different media outlets.
• Nurture leads and generated Marketing Qualified Leads (MQLs) across the buyer’s journey and pipeline, working with sales and product.
• Oversee product marketing launches, ensuring impactful market communications and GoTo Market Strategy.
• Manage trade shows and events, maximizing brand exposure and driving customer engagement.
• Implement B2B multi-channel strategies, leveraging various marketing channels to reach target audiences effectively.
• Execute SEO strategies, driving website traffic and enhancing online visibility.
• Conduct AB testing monitored and tracked campaign performance and provided insightful reports to optimize marketing efforts.
• Budget management and control, ensuring efficient allocation of resources, ROI driven.

www.getinclusive.com

www.getimpactly.com

www.vectorsolutions.com

September 2019 – Present

• Brand Creation and Development.
• Marketing Brand Strategic Plan Development and Execution.
• Annual marketing plan development in line with growth and forecast objectives.
• Lead generation through campaigns for our different segments through our Marketing Channels that include mailing, online platforms, social ads, social media platforms, and email.
• Campaigns Lead tracking and marketing channels effectiveness measurement.
• Online Strategy and Execution of Online Campaigns. Content Marketing. AdWords, LinkedIn and Facebook Ads, Webinars and organic content.
• Managing Social Media Platforms. Content Development.
• Brand Image Development.
• Events and Media Relations. 

https://gafamilylawyers.com/

September 2019 – September 2020

• Marketing Brand Strategic Plan Development and Execution.
• Annual marketing plan development in line with growth and forecast objectives.
• Branding Development.
• Lead generation through campaigns for our different segments through our Marketing Channels that include mailing, online platforms, social ads, social media platforms, and email.
• Lead tracking and marketing channels effectiveness measurement.
• Communication Campaign development and implementation.
• Online Strategy and Execution of Online Campaigns. Content Marketing. AdWords, LinkedIn and Facebook Ads, Webinars and organic content.
• Managing Social Media Platforms. Content Development.
• Brand Image Development.
• Trade Shows, Events and Media Relations. 

http://ffbfirm.com/

https://ffbfamilylaw.com/ 

May 2018 – July 2019

• Communication and Promotional materials development
• Strategy, development, and production.
• Graphic Design
• Videography
• Photography
• Animation and Motion Graphics
• Events 
• Magazine Design 

https://graduate.kennesaw.edu/https://graduate.kennesaw.edu/

September 2019 – Present

• • Developed and executed Account-Based Marketing (ABM) strategies, effectively targeting key accounts and driving business growth.
  • Implemented integrated marketing strategies, including campaigns, events, digital marketing, and PR.
  • Leveraged newsletters, and webinars to enhance brand visibility and generate leads.
  • Managed inbound channels and lead nurturing processes to provide sales teams with qualified MQLs.
  • Produced assets and deliverables for integrated campaigns, ensuring consistent brand messaging and high-quality materials.
  • Oversaw agency relationships and managed marketing processes and procedures.
  • Organized events, trade shows, and media relations, enhancing brand presence and driving customer engagement.

www.compintelligence.com

• January 2017 – February 2018
• Accounting operations: billing, distribution and
• Follow monthly results for every department forecast.
• Analyzing financial statements, including profit and lost
• Data analysis and reporting to support business
• Audit support

https://www.kn-portal.com/

July 2016 – December 2016

• Follow up for marketing plan activities already taking place.
• Opening, operations, and inaugurations of 3 franchises.
• 2017 marketing plan development with other key departments.
• Suppliers review and evaluation system implementation.

https://bisquetsobregon.com/

July 2015 – July 2016

Restructure of the work team, review of the team objectives and KPI’s and new annual work plan.

• Communication strategy development for 4 digital brands including 1 offline
• Creative team administration.
• New organization chart and responsibilities description for each position.
• In-house set up of a digital management area for websites and social
• Marketing strategy plan that includes: advertising campaigns, events, sponsorships, and seek of new business brand
• Development of online and social media strategy.
• Annual budget management.

July 2010 – July 2015

• Sales leads increase by 54% accumulated and 18% in the last year through:
• Countrywide marketing strategies development and implementation, in order to meet the different needs for 40 business units, that helped meet the sales objective every year, obtaining a 5% growth for the company the last 2
• Corporate and local events organization, where we accomplish the sales objectives in an 89% in
• Market analysis in order to regionalize the communication strategies and test every region market
• We increased the traffic to our website in 85% through an online campaign and opening our social media
• Audiovisual materials and a sales folder development in order to make the sales force speech more
• We activate the relationship with current and potential clients through direct
• Briefing and agencies
• Budget
• Media
• Employees magazine

https://www.multisistemas.com.mx/